Sustainable Tourism in Wadi Rum

In the village of Al Dieseh in Jordan, nine young Bedouin women are unleashing their creative skills and earning an income. They are members of the Al Dieseh Cooperative, which is producing ceramics to sell to locals and tourists who come to see the famous desert landscape of Jordan's Wadi Rum protected area.

The project, also known as Siyaha, is working with the Jordanian government, local communities, NGOs, and tourism-related groups such as the cooperative, to develop a dynamic and competitive tourism industry.

Could this type of model be applied to Saudi Arabia? Even though international tourism is not common in the Kingdom, could domestic tourism benefit from this type of venture?