Wednesday, August 26, 2009

Millenial / Gen-Y Entrepreneurs Challenge the Status Quo... with Social Media.

I have been reading an article called "How Gen-Y Startups Use Social Media to Shatter the Status Quo", and thought our readers may be interested. LINK HERE

Below, I have included an excerpt on one of the status-quos being challenged: PROFIT.
My favorite status quo that Gen-Y is challenging is in the fatter pocket department. While bottom lines, quarterly reports and profits are important to Gen-Y startups and entrepreneurs, there is something brewing that is gaining more popularity in Gen-Y companies: changing the world. From proceeds based on profits to community involvement and helping each other grow, Gen-Y is fundamentally under the impression that the world will be a better place if we grow together. Helping our friends, neighbors and those in less fortunate situations create jobs and stimulate their economies can impact the world and help everyone grow their bottom line.
Companies like Kiva (on the cusp on Gen-Y) are using crowdsourcing technology to connect investors with business entrepreneurs (yes, young and old) in developing countries to get off and running. Kiva now finances loans in 48 countries and in June 2009 supplied over $4.6 million in loans

Others, like GiveForward are focused on helping existing non-profits and organizations find funding and make donating a better experience. Co-founder Desiree Vargas says“Generation Y has the opportunity to live their entire career spans expecting to work for companies that treat their employees well, give back to their communities, and create a product or service that brings value to the world.”

New Gen-Y business values are helping to make the entire world a better place to live and do business.

Ladies, this is what you are doing!

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