The Fun Theory.

Speaking of innovation- one of our students found this video:



After some research, we can find that Volkswagen is behind it. They have launched a new campaign called "The Fun Theory" - a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior.

Some of their "experiments" so far:

• does turning a set of subway stairs into a real-life piano encourage people to use them?
• does making a trash can sound like a 50ft-deep well will make people pick up their trash?
• does turning a bottle recycling center into an arcade game encourage people to recycle?

Here's the trash can video:

More about the FUN THEORY